The recent addition of American Apparel to our retail repetoire didn't help matters in the slightest. If Saskatonian women weren't already dressing the same, the new uniform for the city has become leggings, baggy t-shirts, and long cotton cardigans. It appears as though the 80's has vomited all over this fine city, and I don't see this trend disappearing anytime soon.
For me, it's come down to online shopping. Bidding wars on ebay, large shipping and handling fees, pretty much anything to guarantee a fresh and unique look. My poor credit card can never get ahead. It's used nearly as often as my cellphone. I subscribe to every online store's newsletter, so my inbox is always overflowing with the latest deals, promotions, sales, and "do not pay until 2009s".
Does it work? For the most part. The look of disappointment in the eyes of my complimenter is always satisfying, knowing that they can't run out to the nearest mall or outlet store and pick up an exact replica. But there's also the downside as well: sizing issues. I don't know how many times I've received a box where everything was either too big, or too small. Sending stuff back is always a hassle, and paying shipping three times is never fun. This is usually the case with vintage, or with designers I have never worn before.
As much as the retail situation in Saskatoon frustrates me, I know that the market here is not really one that could incorporate too many elaborate designers, or expensive boutiques. Too many hippies, and too many bargain shoppers. Not a lot of people in Sasaktoon are willing to shell out tons of beer money for expensive clothing.
Too bad, because the 80's are long over and it's time for Saskatoon to clean themselves up.
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